- Audience and market research
- Pre-launch and launch strategy development for email marketing and social media advertising
- Brand guidelines and ad content creation
- Brand launch promotion using Facebook ads, micro-influencers and email marketing
We performed qualitative and quantitative market analyses and conducted interviews with prospective customers to identify audiences’ pain points, desires, and goals.
After helping this partner develop brand guidelines, we leveraged our years of experience to create unique product photography and videography and create high-performing ads.
Our team created a three-step pre-launch Facebook advertising strategy:
- Released a limited-time pre-launch offer to help grow audiences
- Used a Facebook Messenger chatbot and ads to inspire sign-ups to the offer
- Nurtured audiences by providing more engaging content around the brand and launch
Using the brand’s social media and email channels, we notified audiences of the official launch, then used a ‘rapid-fire’ testing framework to run conversion campaigns and identify key audience segments and high-performing content approaches. As soon as we gathered enough relevant data, we then launched evergreen campaigns for our partner to use going forward.
(Exact statistics are not shown for confidentiality reasons.)
- Developed and executed content and ad creative strategy
- Developed and executed a successful pre-launch and launch strategies
- Achieved product-market fit through Facebook Ads and influencer marketing