ABOUT THE BRAND
A BESPOKE FURNITURE MANUFACTURER IN LONDON, SPECIALISING IN ECO-FRIENDLY ERGONOMIC DESIGN AND FITTING.
CHALLENGE
This partner’s goal was to increase revenue, but they struggled to capture and target high-quality leads. They were seeking guidance on the most time and cost-efficient way of doing this.
LEVERAGE
  • Available budget
  • The client’s established brand
  • Relevant social media platforms
SOLUTION
  1. Audience analysis and segmentation
  2. Building and testing a pre-qualification funnel
  3. Developing and publishing creative ads
  4. Analysing and optimising audience engagement
WHAT WE DID

Stage one:

Our expert team performed deep audience analysis to gain valuable insights and segmented accordingly. We also used ‘message mining’, focusing on online communities, customer reviews, and competitors’ social media pages.

Stage two:

We built and tested a system to identify pre-qualified leads. This involved adding pre-qualification questions to their landing page to ensure leads were more likely to convert. 

Stage three:

Combining video, imagery, and copy, our creative team developed poignant ads which targeted each audience segment, from the top of the sales funnel to the bottom. 

Stage four:

Our analysis showed high engagement rates among particular audiences. Using this knowledge, we optimised the campaign by retargeting those prospects with a special offer.

RESULTS

A 340% revenue increase in 60 days.

Amount spent: £14,000 

ROAS: 3.6

Conversion value: £50,400 

Period: 60 days