- Available budget
- The client’s established brand
- Relevant social media platforms
- Audience analysis and segmentation
- Building and testing a pre-qualification funnel
- Developing and publishing creative ads
- Analysing and optimising audience engagement
Our expert team performed deep audience analysis to gain valuable insights and segmented accordingly. We also used ‘message mining’, focusing on online communities, customer reviews, and competitors’ social media pages.
We built and tested a system to identify pre-qualified leads. This involved adding pre-qualification questions to their landing page to ensure leads were more likely to convert.
Combining video, imagery, and copy, our creative team developed poignant ads which targeted each audience segment, from the top of the sales funnel to the bottom.
Our analysis showed high engagement rates among particular audiences. Using this knowledge, we optimised the campaign by retargeting those prospects with a special offer.
A 340% revenue increase in 60 days.
Amount spent: £14,000
Conversion value: £50,400
Period: 60 days