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ABOUT THE BRAND
An established dental clinic in Cambridgeshire, specialising in implants, Periodontics, Endodontics, and Orthodontic dentistry.
CHALLENGE
This partner wished to increase bookings but struggled to grow their audience using previous content marketing strategies.
LEVERAGE
  • Available budget
  • The client’s established brand
  • Relevant social media platforms
SOLUTION
  1. Audience analysis and segmentation
  2. Developing and publishing creative ads
  3. Analysing and optimising audience
    engagement
WHAT WE DID

Stage one:

Our specialised team performed deep audience analysis to gain valuable insights and segmented accordingly.

Stage two:

With unique visuals and emotional copy, our ads effectively captured the attention of and communicated directly to the client’s target audience segments. The success of the ads led us to acquire leads for less than £18 per lead.

Stage three:

Using audience engagement analysis, we optimised the campaign by retargeting relevant audience segments — decreasing CPC (cost per click) and CPL (cost per lead) as a result.

RESULTS

A 340% revenue increase in 60 days.

Amount spent: £1800

ROAS: 49.05

Conversion value: £88,200

Period: 90 days